They weren’t WITCHES, they were WOMEN
This transmedia campaign to rehabilitate the memory of women who were murdered for witchcraft in Catalonia and to help us understand the mechanisms that enable violence against women even today in the 21st century.
For 3Cat
EL DOCUMENTARY
The cherry on top of the campaign was the making of the documentary Witches, the great lie, directed by award-winning director Joanna Pardos. This documentary blends elements of fiction with true crime.
Witches, the great lie was the lead segment in prime time in the Sense Ficció program on TV3.
The documentary premiered to cap off the campaign at an event organized by the magazine Sàpiens and TV3, with the President of the Generalitat of Catalonia in attendance.
An excellent piece of research work
The seed for this project was planted by the magazine Sàpiens, a part of our communications group, with a special issue on witch hunts, the result of an exhaustive investigation undertaken over the course of fifteen years.
Now, thanks to the transmedia campaign “They weren’t witches, they were women,” we’ve been able to restore the memory of many of those women who were murdered centuries ago.
An Atlas of Witch Hunts
The special issue was accompanied by an online atlas of witch hunts in Catalonia, along with an interactive map that for the first time ever compiled all the trials that had been found up to that point. The issue also included a census containing nearly a thousand records of women who had been accused, tried and executed.
A campaign. A movement
To reinforce this campaign and make it more impactful, we filmed a video with the help of numerous renowned women from different fields.
This retrospective sought to turn an unsparing eye to the past, understand it, rectify it and be able to protect the present and the future.
To reinforce this campaign and make it more impactful, we filmed a video with the help of numerous renowned women from different fields.
Signers
Actriu
Historiador
Actriu
Actriu
Historiadora
Actriu
Historiador
Comunicadora
Advocada
Historiadora
Historiador
Historiadora
Historiador
Escriptora
Historiadora
Historiador
Repair manifest i
of dignity
of the supposed witches
The Manifesto to reclaim and dignify alleged witches was written and endorsed by hundreds of historians from the leading universities in Catalonia.
To date, approximately 13,000 people have signed the manifesto. The document is still active and anyone interested in it can read and sign it at the following link:
A fiction that changed reality
The final step in our desire to rehabilitate the memory of those women entailed encouraging multiple political parties to present and approve a formal motion of apology in the Parliament of Catalonia.
The campaign was a global success. Hundreds of media outlets around the world covered it: the BBC, The Guardian, Le Monde and The New York Globe all covered #NoSónBruixes (They Weren’t Witches).
