Jo mai mai
Never have I ever
Much more than a young adult’s series.
Two seasons
2024-2025
A vibrant, emotional series that captures the magic of summers spent at camps. This fictional series highlights the firsts that mark our lives, reflecting the generational clash between parents and children and exploring universal feelings that affect us throughout our lives: the fears, the joys and the surprises that lead to changes as we grow up.
For 3Cat with the support of the Department of Culture of the Generalitat de Catalunya
Season 1 broke 3Cat’s audience record with more than three million views.
A transmedia fiction with remakes of Catalan music and a parallel world on social media.
Jo mai mai features songs that embrace both young audiences and the generation that grew up with the Catalan rock boom, with tracks by musicians as diverse as Els Pets, Bad Gyal, Stay Homas and Joan Dausà. The series boasts a collection of covers performed by the actors in the series that are organically included into the narrative while also bringing new colour and meaning to the compositions.
THE STORYLINES
The two seasons feature complex storylines that address issues that affect young people as well as people of all ages. The episodes address difficult topics such as toxic relationships, the discovery of sexual identity and young people’s mental health.
YOUNG STARS
The cast of the series is mainly made up of young actresses and actors:
Claudia Riera, Albert Salazar, Pere Ponce, Mireia Aixalà, Jan Buxaderas, Maria Morera, Joel Cojal, Berta Rabascall, Aleix Otem, La Imèn, Adrià Salazar, Júlia Westermeyer, Júlia Padonou, David Menéndez, Moha Amazian i Mar Pawlowsky.
THE SHOW AS A COMMUNICATOR
Maria Morera talks to us about mental health.
We have conceptualized, imagined, and created a series of eight video capsules for the social media channels of the Department of Health of the Government of Catalonia.
With a visual style adapted to the current language of social media, Maria Morera speaks directly to the camera with a close and straightforward tone. The scripts, written with the guidance of the Department of Health, address topics such as anxiety, depression, self-harm, and social media addiction—issues that the series Jo mai mai explores through its characters.
Within the series, Maria Morera plays a leading role as Rita, a girl with high intellectual potential who struggles to fit in. During the camp, she experiences episodes of anxiety, engages in self-harm for the first time, and openly shares that she has had suicidal thoughts.
In collaboration with 3Cat.
The Jo mai mai (Never have I ever) team
A series by Uri Garcia and Marc Roma
Created by Sergi Pompermayer, Mar Picó, Marc Roma and Uri Garcia
Direction: Uri Garcia, Román Parrado i Sílvia Quer
Script: Sergi Pompermayer, Mar Picó, David Plana, Laia Aguilar, Èric Moral i Violetta Mariani
Music by: Marc Martin
Executive Producer at Abacus: Marc Roma
Executive Producers at 3Cat: Oriol Sala-Patau and Conxa Orea
Director of production: Irene Puig-Sedó
Production manager: Albert P. García, Pol Bassa i Lladó i Mònica Ruiz Molero
Script coordinator: Sergi Pompermayer
Assistant director: Guillem Coma Font
Director of photography: Albert Serradó Escriu
Casting director: Consol Tura
Actors’ coach: Mar Pawlowsky
Choreographer: Magalí Jou
Art director: Mónica Bernuy i Teresa Caballero
Costume designer: Maria Tuset Ponce
Makeup director: Clàudia Abbad
Hairdressing director: Marta Ferrer Navas
Film editing: Luis Calvo (AMMAC), Matías Fernández (AMMAC), Jordi Gallofré (AMMAC), Camila Musteikis (AMMAC) i Joan Álvarez (AMMAC)
Soundtrack director: Bernat Gras
Sound mixing: Jordi Joan Garcia
Strategy and digital content: David Carrillo T2 / Aleix Serra T1
Content editor at 3Cat: Joan Marí de la Fuente
Filming at 3Cat: Laura Serra
Jo mai mai (Never have I ever) is a production of 3Cat in collaboration with Abacus.
