Favourite meal
A twelve-dish competition led by twelve incredible Catalan chefs. For each episode, we choose a favourite dish. With the collaboration of Estrella Damm.
A project of Cuina magazine with Abacus Idea.
THE MAGAZINE CUINA
Catalan cuisine as the driving force of global gastronomy.
Cuina was founded in 2001 when Catalan cuisine was starting to explode and make people all over the world take notice. Over the course of the more than two decades of the magazine’s history, the roots of this haute cuisine revolution have spread and multiplied across the globe. Now, the latest generation of chefs in Catalonia is proving that the region’s cuisine remains one of the driving forces of world gastronomy.
Favourite Meal is one of our in-house projects to bring light to our beloved cuisine.
CATALANS’ FAVOURITE DISHES
The people, the land, the talent.
At Cuina and at Abacus Idea we care about talent, culture, local projects and passionate people. Favourite Meal is our way of loving the bars, restaurants and terraces of our towns and cities, showcasing Catalan culinary talent and bringing it closer to the public
MEALS FROM EACH YEAR
Culture, tradition and modernity.
Every year, the challenge for Favourite Meal is to choose the dish that best represents our culture, that preserves tradition with the dish and, at the same time, embodies modernity.
Grandma’s classics, hearty breakfasts, sandwiches… we review them all every year. Which one will be next?
DIGITALIZING DISHES
The people, the true creators of every favourite dish.
It wouldn’t make any sense to keep so much talent, passion, culture and tradition to ourselves. Social media is at our side for every favourite dish. We are launching a digital campaign tailored to the challenges each year to reach the target audience at the right time and in the right way. We are passionate about working on all the content, from spots to graphics.
GATHERING AROUND THE MEALS
Sharing means recreating.
For each edition, we end the Favourite Meal contest with an event where we meet the contributors to the magazine Cuina,our sponsors and the chefs. Spending this moment together is very important for us: it allows us to share feelings, creativity and thoughts.
FAVOURITE MEAL IN FIGURES
Each edition, a new challenge.
For each edition, we end the Favourite Meal contest with an event where we meet the contributors to the magazine Cuina,our sponsors and the chefs. Spending this moment together is very important for us: it allows us to share feelings, creativity and thoughts.
VOTES CASTED
620.000
VISITS TO THE WEB
2,650,000 visits
PERSONS IMPACTED
(Digital environment)
4,570,000 people